DTC Index
DTC Index is on a mission to demystify e-commerce. They pull back the curtains and provide thorough data-driven breakdowns to help their audience understand consumers, avoid common pitfalls, and capitalize on historic trends.
They wanted to bring expert-level analysis to everyone. To do this, they needed a brand that was inviting to offset the analytical rigor that filled their reports.










Disruption by design begins with going where others won’t. For DTCI, that meant rejecting the sterile look of traditional reports in favor of a dynamic color palette that amplifies the quality of their data-driven content. The result is an experience that feels authoritative, energizing, and visually disruptive in the DTC landscape.













“Christian and his team have been an instrumental part of DTC Index, and even some of our more complex product work. They don’t just design, they help us think through the strategy behind it, then execute at a level we couldn’t find anywhere else. CDG has become an extension of our marketing team and couldn't recommend them enough.”
Taylor Holiday
CEO, Common Thread Collective