Whalies
The Whalies are the unofficial award show of the DTC world and have become one of the most anticipated events in the industry. The first-of-its-kind show set out to create a stage where the best brands and brightest minds could be recognized for pushing ecommerce forward.
For the debut Whalies, Triple Whale needed an identity that could match the energy of the community while staying true to their brand. It had to be bold, culturally sharp, and worthy of the very brands it set out to celebrate — all while paying homage to Triple Whale’s iconic image.
To make sure the Whalies led by example, we developed a brand system that was loud, unapologetic, and impossible to ignore. The whale-tail crown became an instant symbol of status, and the neon-infused palette inspired by Triple Whale’s accent colors gave the event the same energy you’d expect from the most disruptive names in the space.
From stage visuals to tickets, lanyards, and social ads, every element was designed to spark hype and make attendance feel like entry into an exclusive club. Winning a Whalie has become a mark of status, and attending the event is a signal that you are part of the culture shaping the future of DTC.
“Christian’s design work is top floor. He perfectly captured my vision and exceeded all expectations. From initial consultation to final launch, Christian’s expertise, creativity, and professionalism shone through. Highly recommend him to anyone seeking standout design! Kid can bang.”
Rabah Rahil
CMO, Triple Whale
